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Concept

An innovative idea to meet distributors in a major French city, while boosting visibility through a large-scale communications plan

The Workshops in the City are a unique chance to meet distributors in a big city at a special evening event.

These pooled encounters bring together a range of tourism players, with a chance to present your news and your innovations, while forging closer, lasting links and encouraging your distribution network to offer your products and services.

A large-scale communications campaign leading up to each workshop is an opportunity to invite your target audience to the event and to boost your brand-awareness.

 

ORGANISATION OF WORKSHOPS
The MyEventStory takes care of organising and running each workshop from start to finish.

Image de la soirée Workshop

- You have your own area, including a table and four chairs
- You can set up your kakemono/roll up and POS materials in your area
- Your kakemono delivered

- Your POS delivered to the workshop
- A bag with your POS materials is given to each participant at the end of the workshop
- Wifi available

ADVANTAGES OF THE PACKAGE
  • Itinéraire
    An original concept
  • Expertise
    Saves time
  • Retour sur investissement
    Proven ROI
  • Immeuble
    High-quality leads database
  • oeil
    Increased
    brand-awareness and visibility

Workshop schedule

18h00 :
Welcome to participants

18h30 - 20h30 :
Meetings with exhibitors

20h30 - 20h45 :
Speeches and beginning of cocktail dinner

20h45 -21h30 :
Meetings continue

21h30 - 22h00 :
Prize draw

22h30 :
End of the event

The communications campaign

Our team takes care of recruiting participants for the workshop through
a dedicated communications campaign lasting for one month.

Advertorials

5 advertorials are included in
the TourMaG.com newsletter

The newsletter is sent out to
29,434 subscribers
Around 6,000 “openers” each day

Picto campagne publicitaire
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Phoning

The campaign will consist of several waves to invite your target audience to the event.

70 calls a day on average
Phone campaign lasts 15 working days

Picto téléphone
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Confirmations

Confirmation text messages are sent to all participants the day before each workshop

Picto confirmation
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Picto article

Mini website

The site will present the workshop and introduce the exhibitors taking part. The distributors can sign up for the event on the website

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Picto mailing

Email campaign

A series of three geolocated emails are sent to your target audience to promote each workshop

Database with over 25,000 contacts

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Picto facebook

Facebook posts

Two posts and one live event on Facebook live streams via the TourMaG.com Facebook page

Posts sent out to
39,000 subscribers

A pooled communications campaign worth
€10,000 exc. VAT
per workshop

Workshops

Meet as many agencies as possible and take advantage of a one-month communications plan

10 partners per workshop minimum*

* If the required quota of partners is not met, the event may not take place.



The five cities we have selected for you in 2019

Toulouse

Toulouse

27 / 06 / 2019

Lille

Lille

12 / 09 / 2019

Geneve

Genève

15 / 10 / 2019

Marseille

Marseille

21 / 11 / 2019

Bordeaux

Bordeaux

05 / 12 / 2019


* Dates are subject to modification

Vidéos

12th TourMAG&Co Roadshow and
1st Workshop in the City

€1,200

for one workshop

Including the one-month communications
campaign and event planning


€2,200 instead of €2,400
for 2 workshops *

€3,000 instead of €3,600
for 3 workshops *

€3,600 instead of €4,800
for 4 workshops *

* The price for each workshop is on a sliding scale, depending on the number of workshops set up by the organisers.

To get the special rates, you need to contribute a prize to be given to travel agents during the draw at the workshop. For example: a holiday, a weekend, a flight, goodies, etc.

Contact

Photo de Kim Renard

Kim RENARD

MyEventStory Project Manager

kim@myeventstory.com +33 4 91 58 58 28
 Photo de Francis ROSALES

Francis ROSALES

MyEventStory Associate Director
Ditex / Top Cruise Director

francis@myeventstory.com +33 6 50 42 42 16

Pictogramme d'un car Do you want us to organise your dedicated evening event with all your partners? No problem! Don’t hesitate to contact us (Exact cost depending on your request).