Concept
An innovative idea to meet distributors in a major French city, while boosting visibility through a large-scale communications plan
The Workshops in the City are a unique chance to meet distributors in a big city at a special evening event.
These pooled encounters bring together a range of tourism players, with a chance to present your news and your innovations, while forging closer, lasting links and encouraging your distribution network to offer your products and services.
A large-scale communications campaign leading up to each workshop is an opportunity to invite your target audience to the event and to boost your brand-awareness.
ORGANISATION OF WORKSHOPS
- You have your own area, including a table and four chairs
- You can set up your kakemono/roll up and POS materials in your area
- Your kakemono delivered
- Your POS delivered to the workshop
- A bag with your POS materials is given to each participant at the end of the workshop
- Wifi available
ADVANTAGES OF THE PACKAGE
An original concept
Saves time
Proven ROI
High-quality leads database
Increased
brand-awareness and visibility
Workshop schedule
18h00 :
Welcome to participants
18h30 - 20h30 :
Meetings with exhibitors
20h30 - 20h45 :
Speeches and beginning of cocktail dinner
20h45 -21h30 :
Meetings continue
21h30 - 22h00 :
Prize draw
22h30 :
End of the event
The communications campaign
Our team takes care of recruiting participants for the workshop through
a dedicated communications campaign lasting for one month.
Advertorials
5 advertorials are included in
the TourMaG.com newsletter
The newsletter is sent out to
29,434 subscribers
Around 6,000 “openers” each day
Phoning
The campaign will consist of several waves to invite your target audience to the event.
70 calls a day on average
Phone campaign lasts 15 working days
Confirmations
Confirmation text messages are sent to all participants the day before each workshop
Mini website
The site will present the workshop and introduce the exhibitors taking part. The distributors can sign up for the event on the website
Email campaign
A series of three geolocated emails are sent to your target audience to promote each workshop
Database with over 25,000 contacts
Facebook posts
Two posts and one live event on Facebook live streams via the TourMaG.com Facebook page
Posts sent out to
39,000 subscribers
€ 10,000 excl. Tax per workshop
Workshops
Meet as many agencies as possible and take advantage of a one-month communications plan
10 partners per workshop minimum*
* If the required quota of partners is not met, the event may not take place.
The five cities we have selected for you in 2023
Nantes
01 / 06 / 2023
Bordeaux
08 / 06 / 2023
Toulouse
15 / 06 / 2023
Lyon
22 / 06 / 2023
Lille
29 / 06 / 2023
* Dates are subject to modification
Vidéos
12th TourMAG&Co Roadshow and
1st Workshop in the City
€1,600
for one workshop
Including the one-month communications
campaign and event planning
Do you want us to organise your dedicated evening event with all your partners? No problem! Don’t hesitate to contact us (Exact cost depending on your request).
