The certification program allows
recruit, train and assess your target for 3 months.

Each month we offer your target the following device:
a training module (which includes a webinar, an in-depth e-learning and a knowledge verification quiz) + a promotion plan + KPIs to analyze the performance of your learners
and the operation.

1. What is a training module?

A training module combines a web seminar, practice in the form of e-learning and a quiz to check on what has been learned.

A WEB SEMINAR

Live broadcast
Retransmission of web seminar
in mp4 format
Multi-site (remote participation
live with webcam)
Live Q&A session
Surveys
Documents can be downloaded
by participants

+

AN E-LEARNING SESSION

Fun, interactive training
Lasts about 10 minutes
Available 24/7
Multimedia
Explanatory videos
Voice off

+

A QUIZ

Fun and interactive
A follow-up on results
Multi-choice test on the subject discussed
Available 24/7
Multimedia

2. What is targeted recruitment?

We provide support in segmenting and recruiting your target audience by creating your own particular world.

To reach this goal, we have developed the following approach...

The promotion plan for each module

The website

The website introduces and promotes your entire certification programme. It will highlight the destination, the schedule for training modules, retransmission of web seminars, e-learning, etc.

It is updated with material from each module.

3 e-mail invitations created and sent out

30 days before the launch of each training module

Graphic design for your various e-mail campaigns in line with your style guide. Invitation e-mail, save the date e-mail, confirmation e-mails, thank you e-mail...

Telephone campaign with sale pitch for:

30 days before the launch of each training module

- people opening and clicking on emails, encouraging them to sign up for training modules
- people signed up for training, so they will take part in e-learning sessions
- people signed up for training, so they will take part in sales challenge sessions
- people signed up for training, so they will take part in quiz and check on what they learned

TourMaG.com
Promotional “registration” packs.

7 days before the launch of each training module:
- 7 days on the site
- 5 publications in our daily newsletter
- 1 post on our Facebook page

Confirmation by phone

2 days before each web seminar to reduce the no-show rate.

Text message 1 day before each web seminar

as a reminder to people who are signed up.

TourMaG.com

Promotional “retransmission” packs.

7 days before the launch of each training module, retransmission of each web seminar.
- 7 days on the site
- 5 publications in our daily newsletter
- 1 post on our Facebook page

Analysis and follow-up

Analysis and follow-up