Trophies of the Heart


The Trophées du cœur (Trophies of the Heart) reward tourism companies for launching social,
charitable or humanitarian projects during the year.

When you sponsor the Trophées du coeur, you are helping to organise the evening event, while enhancing
your brand image and associating it with a social-solidarity approach in favour of human values.

Watch a video of last year’s event

Global Marketing Campaign

The campaign makes use of our communications skills and all the main tools!

Take advantage of global marketing campaign worth €150,000.
Each partner is given unique visibility worth €15 000.

Invite tourism professionals in your own name.
Permanent visibility during the evening on the club screens and e-tickets.
POS materials and decoration in your VIP space on request

Event organisation

A completely redesigned event for you

VIP area for your brand and your 50 VIP guests with seating for
10 Drinks quota in your area for you and your guests

Invite your clients and partners from 7 pm
Cocktail dinner for 50 guests
From €1,500 exc. VAT

9 pm: doors open to selected guests from the world of tourism
9.30 pm: Trophées du cœur awards ceremony
10 pm: Dance night begins


Club Haussman
23 Rue Taitbout
75009 Paris

The beginnings

You all the know the great Give and Dance evening events launched by the in the tourism sector.

What you probably don’t know is that this project resulted from a meeting between two men:

Fabien Daluz, Managing Director of the TourMaG group, and Francis Rosales, President of the Give and Dance association. They decided to join forces and help tourist professionals to “Dance Usefully”.

Thanks to your generosity, over €70,000 has been collected in the past five years.

All the funds raised were given to different charities.

The funds were handed over at two charity evenings: “La Plus Grosse Soirée du Tourisme” (The Biggest Tourist Evening: LPGST), which took place on Wednesday during the IFTM-Top Résa trade show.

And the DITEX night, on Wednesday during the DITEX trade show.

In 2018, for the 20th anniversary of the TourMaG group, we decided to take things further by launching the first Trophies of the Heart event.

The Give & Dance association organises evening events for humanitarian, social or charity associations

The aim is simple: to have fun and do some good.

Guests are asked to make a one-off donation on admission to the event.

The funds raised are then paid over to the association or charity in their entirety.

Teaming up with led to the development of a new concept in professional and charity evenings.

Cost of partnership

10 partners minimum*

€4 900 exc. VAT*

* including the marketing campaign and the event organisation outlined above
* If the required quota of partners is not met, the event may not take place

Contact us

Photo de Ismahane YASSIN

Ismahane YASSIN

MyEventStory Project Manager
+33 6 10 43 95 28
 Photo de Francis ROSALES


MyEventStory Associate Director
Ditex / Top Cruise Director

Pictogramme Do you want us to organise your dedicated evening event with all your partners? No problem! Don’t hesitate to contact us.
(exact costs depending on your request)